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HomeRichard Langworth

Richard Langworth

History

1954 Chevrolet was beginning of the end for GM’s brand hierarchy

April 21, 2026 Steve 21

(EXPANDED FROM 3/1/2024) This article’s comment thread has had a recent uptick in discussion, so let’s add a bit more analysis. The 1954 Chevrolet’s greatest claim to fame — or, more accurately, infamy — was […]

1957 Rambler Rebel
History

1957 Rambler Rebel was so close yet so far from legendary

December 16, 2025 Steve 15

(EXPANDED FROM 6/27/2022) American Motors head George Romney may not have realized it at the time, but he was onto something when he okayed the 1957 Rambler Rebel for production. This would prove to be […]

1964 Studebaker logo
History

Might Studebaker have survived if Sherwood Egbert had stayed healthy?

November 4, 2025 Steve 17

(EXPANDED FROM 7/28/2023) A few years ago Ate Up With Motor had an interesting exchange about how Sherwood Egbert’s departure as president of the Studebaker Corporation hurt its automotive division’s chances of survival. Egbert resigned […]

1964 Studebaker Daytona rear quarter
Design Notes

1964 Studebaker: Brooks Stevens hammered final nail in the coffin

August 27, 2025 Steve 27

(EXPANDED FROM 4/16/2021) One of my more unpopular takes is that Studebaker shouldn’t have assigned Brooks Stevens to restyle the 1964 Lark. He may have had a more mainstream design sensibility than Raymond Loewy, but […]

1958 Mercury Turnpike Cruiser C-pillar
Design Notes

1958 Mercury Turnpike Cruiser is a monument to Ford’s failed ambitions

May 27, 2025 Steve 12

(EXPANDED FROM 4/8/2022) The Edsel and Lincoln were the Ford Motor Company’s most visible failures of the late-50s, but the Mercury was also an embarrassment. The ill-fated Turnpike Cruiser epitomized both the promise and futility […]

1956 Ugly Car of Year Award
Design Notes

1956 Ugly Car of the Year Award: Indies get desperate

December 31, 2024 Steve 17

(EXPANDED FROM 11/25/2022) For 1956 the Big Three were on relatively good behavior. Only two of their products was outrageous enough to be nominated for Indie Auto’s Ugly Car of the Year Award. All the […]

History

Lincoln-Zephyr was a first step in Ford surpassing Chrysler

August 30, 2024 Steve 9

(EXPANDED FROM 4/11/2022) The 1936-42 Lincoln-Zephyr is a more important car than is commonly assumed. Not only did it offer notably advanced styling and engineering, but it also represented the Ford Motor Company’s first meaningful […]

1948 Hudson rear
History

1948 Hudson ‘step-down’ was a brilliant car with tragic flaws

June 17, 2024 Steve 26

(EXPANDED FROM 2/10/2022) In the early post-war period Hudson came the closest to being an American Mercedes-Benz. The new-for-1948 “step-downs” had engineering advances that most other automakers would not pick up on for years. So […]

1967 Plymouth GTX
Design Notes

1966-67 Plymouth Satellite was most anonymous-looking car of its era

March 25, 2024 Steve 10

(EXPANDED FROM 11/10/2021) I hereby nominate the 1966-67 mid-sized Plymouth as the most anonymous-looking car of the mid-1960s. At least to my eyes, the Belvedere line — which included top-end Satellite and GTX models — […]

1964 Ford Thunderbird
Links

Car and Driver playfully roasts a 1964 Ford Thunderbird convertible

February 13, 2024 Steve 4

Car and Driver’s road test of a 1964 Ford Thunderbird reminded me of what I enjoyed about the magazine in its heyday. Although it threw in a few bits of fawning praise, that struck me […]

Posts pagination

1 2 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

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