Brooks Stevens was a complicated character. For example, he championed ultra-simple car designs but also coined the term “planned obsolescence” to describe an industrial designer’s mission (Adamson, 2003; p. 129). One way that played out […]
(UPDATED FROM 1/3/2023) Indie Auto’s latest Sponsor of the Week is the legendary Auto & Debt magazine, whose June 2025 issue road tests the hot new 36-inch wheels. Of course, this is a fake ad […]
(EXPANDED FROM 12/10/2021) Brooks Stevens apparently was convinced that he could come up with a new-generation Studebaker Lark design that would top the work of Raymond Loewy’s team, which was then working on an Avanti-inspired […]
Our discussion in the comment thread about the 1956 Packard Executive story all but inevitably brought up one of the most common criticisms of the automaker’s management — that it did not do enough in […]
In a number of respects the 1970 Mercury Montego exuded a last-of-the-wine vibe. For one thing, it was the final reskinning of the mid-sized platform that the Ford Motor Company introduced in 1962. Let’s just […]
(EXPANDED FROM 4/8/2022) The Edsel and Lincoln were the Ford Motor Company’s most visible failures of the late-50s, but the Mercury was also an embarrassment. The ill-fated Turnpike Cruiser epitomized both the promise and futility […]
(EXPANDED FROM 8/29/2023) A few years ago Curbside Classic’s Paul Niedermeyer stopped by to critique our story, “1969 Ford LTD attacked GM’s hierarchy of brands in multiple ways.” He repeated the following quote from the […]
(EXPANDED FROM 5/2/2022) Whatever else one might say about the 1971-73 Buick Riviera, its styling did represent a heroic level of resistance to the brougham look then sweeping through the U.S. auto industry. Instead of […]
When I was expanding a John DeLorean book review the other day, I dug up a 1967 General Motors ad that included a photograph of a Cadillac Eldorado. That got me wondering: Was the 1967-70 […]
(EXPANDED FROM 12/30/2022) This story operates on two levels. The first one is how the car-buff media could be wrong in its predictions about future products. The second level looks at how slow the Chrysler […]
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