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Sexism
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Ad man struggles with what to do about a 1948 Studebaker and a wiener
Howard Boyce’s caterpillar-shaped eyebrows shot skyward when he was shown the latest draft of a 1948 Studebaker ad. “How could you waste such terrific artwork on such boring copy?” he stammered. His boss was used […]
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What happened to Mercury’s 1967 ‘Man’s Car’ ad campaign
Mercury’s ad agency, Weiner, Cox & Baltz, thought that it had come up with a clever solution to a lingering problem: the brand’s cars were primarily bought by women. “Our data shows that women are […]
Literature
1965-69 Chrysler: Trying to sell prestige in a rapidly changing culture
(EXPANDED FROM 3/15/2023) The Chrysler brand during the second half of the 1960s was one of that automaker’s biggest success stories. We have discussed the design of its cars (e.g., go here and here), so […]
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What happened when a secretary secretly wrote a Jaguar XK-E ad
Back in the early-60s men mainly wrote ad copy. So when Joan Maisel landed a job at a major ad agency in New York City, she got stuck doing secretarial work even though she was […]
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Quotes
Retired GM designer mused about gender and penny-pinching
“What distressed most of us was that we could never be identified as just designers. We were always the ‘la femmes,’ or we were the female designers, and that — we were designers, and men […]
Satire
MotorTrend has a firm, meaty grip on the future
To honor the death of Mustang 360, we are rerunning a review from June 10, 2020. The life of this legendary website was tragically cut short when it was folded into Hot Rod magazine, whose […]
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Hotcars.com offers advice that every guy should know!
I am so glad that I found Hotcars.com! They have an article I really needed to read: “15 Extremely ‘Girly’ Cars Every Guy Needs To Avoid At All Costs.” See, the problem is that automakers […]