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Stellantis
Current Events
2022 Jeep Wagoneer: Turning generic into a big grand deal
The marketing wizards are trying to present the 2022 Wagoneer as a big grand deal; a triumphant return of a legendary nameplate. The only problem is that the forthcoming new Jeep is as generic as […]
Bird Chatter
History
George Romney made eight big mistakes at AMC
George Romney may have been one of the U.S. auto industry’s best post-war leaders, but he made eight big mistakes while leading AMC from 1954-62. Some of his bad moves were costly enough to almost […]
History
How American Motors abandoned its uniqueness in the second half of the 1960s
The most strikingly quality of American Motors’ car designs developed in the mid-60s was how quickly the automaker ditched the Rambler look in favor of styling mostly indistinguishable from the Big Three. This was a […]
Data Dive
CO2 emissions: Automakers still partying like it’s 1975
The U.S. automobile industry has shown admirable ingenuity in developing new technologies to reduce the greenhouse gases produced by its cars and trucks. The problem is that a religious devotion to bigger, glitzier and more […]
Quotes
Not everyone thinks offroading is grand
“Most of this offroading is laughable because it is just a vanity project. Look at the photo (in the story) – the Jeep could have driven around a puddle of water, but he went across […]
Auto Paedia
Groupthink
A tendency toward groupthink has been a chronic problem in the American automobile industry since the mid-50s. This was a key driver of the domestic automakers’ dramatic decline from the late-60s onward. More recently, foreign […]
Auto Paedia
Auto industry consolidation: Putting profits ahead of robust competition
The necessity of industry consolidation has long been a popular idea among auto executives and pundits. The basic argument has been that the automotive industry — both in the U.S. as well as globally — […]
Auto Paedia
Pillar (A-D)
Some of the American automobile’s more significant design changes have been reflected in the pillars of a greenhouse. For ease of discussion, pillars have been alphabetized. An A-pillar is on each side of a windshield. […]