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HomeThomas E. Bonsall

Thomas E. Bonsall

1965 Studebaker Cruiser proposal
Links

Car Life speculates about why Studebaker shut down its South Bend plant

July 17, 2026 Steve 9

(UPDATED FROM 11/24, 2023) A March 1964 Car Life article offers a fascinating take on why Studebaker shifted production from its South Bend main plant to a much smaller one in Hamilton, Ontario — which […]

Robert McNamara upside down
Media Analysis

Automotive Hall of Fame post on Robert McNamara is still riddled with fact errors

June 15, 2026 Steve 30

(EXPANDED FROM 1/17/2024) More than two years ago we pointed out that the Automotive Hall of Fame posted remarkably inaccurate information about former Ford Motor Company executive Robert McNamara. Their fact errors still haven’t been […]

1958 Lincoln
History

1958-60 Lincoln: Failing to beat GM at its own game

June 2, 2026 Steve 18

(EXPANDED FROM 11/10/2023) The Edsel is generally pointed to as the Ford Motor Company’s biggest post-war flop, but the 1958-60 Lincoln deserves a consolation prize. This car represents the disastrous final phase of Ford’s no-holds-barred […]

1967 Pontiac Grand Prix convertible grille closeup
Design Notes

1967 Pontiac Grand Prix convertible didn’t catch on

April 23, 2026 Steve 14

(EXPANDED FROM 9/1/2023) Albert Fredrick Godwin stopped by to point out that our featured 1967 Pontiac Grand Prix convertible was his car. He had displayed it at an annual auto show hosted by LeMay Collections […]

Readings

Thomas Bonsall’s Edsel book is nuanced but suffers from groupthink

March 17, 2026 Steve 15

(EXPANDED FROM 9/27/2021) Disaster in Dearborn: The Story of the Edsel is paradoxical. On the one hand, this is a serious history book. That’s the opposite of so many of the coffee table books that […]

1958 Edsel Pacer 2-door hardtop
Fake Design

Did the 1958 Edsel look good — especially compared to GM’s cars?

December 31, 2025 Steve 11

A recent study found that more than 20 percent of videos recommended to new YouTube viewers were low-quality content made from artificial intelligence (Down, 2025). This aligns with my anecdotal sense that there has been […]

1959 Lincoln Continental
Multimedia

Adam Wade is wrong that the 1959 Continental flopped

December 24, 2025 Steve 0

Google said “yes” when I asked whether the 1959 Continental Mark IV sold poorly. One reason why may be that artificial intelligence drew upon Adam Wade’s (2024) video titled “One Big Flop.” I respect Wade’s […]

1963 Lincoln Continental hood ornament
Fake Design

1961-63 Lincoln Continental was not as iconic as often described

November 20, 2025 Steve 12

(EXPANDED FROM 6/9/2023) The 1961-63 Lincoln has been lauded as one of the most iconic car designs of the postwar era. It’s true that the exceptionally clean styling of the so-called “Kennedy Continentals” represented a […]

1964 Studebaker logo
History

Might Studebaker have survived if Sherwood Egbert had stayed healthy?

November 4, 2025 Steve 17

(EXPANDED FROM 7/28/2023) A few years ago Ate Up With Motor had an interesting exchange about how Sherwood Egbert’s departure as president of the Studebaker Corporation hurt its automotive division’s chances of survival. Egbert resigned […]

1958 Edsel retractable convertible
History

1958 Edsel with retractable roof hints at why the brand failed

October 24, 2025 Steve 5

(EXPANDED FROM 5/5/2023) One of the curious things about American cars is that even the most ridiculed models will invariably develop a dedicated fan club. As a case in point, some collectors of the infamous […]

Posts pagination

1 2 … 5 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 20
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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