(EXPANDED FROM 7/10/2024) One of the biggest weaknesses of the auto history field is that it doesn’t pay enough attention to the collapse of U.S. automakers in the face of a rising tide of imports. […]
Recently a retired Ford designer stopped by to offer a response to our story, “How 1960s car design reflected the good old (boy) days.” “I started my career at Ford styling in 1960. Retired in […]
(UPDATED FROM 4/25/2024) Industry coverage by journalists from outside the automotive media can be a mixed bag. They are less likely to succumb to the groupthink that can undercut reporting from the likes of Automotive […]
(UPDATED FROM 8/1/2024) In 1959 imported cars captured 10 percent of the U.S. market. However, their popularity quickly subsided after the Big Three came out with an unprecedented wave of compacts beginning in 1960. The […]
I proved to be wrong when I recently wrote that most readers might not notice that Indie Auto is moving. Internet problems resulted in not being able to post new content or send out the […]
(UPDATED FROM 12/30/2022) A few years ago we had a debate in a comment thread about the importance of scale in the U.S. auto industry (go here). I thought I would add another layer to […]
In early April the average new car price hit $50,729. This was an $820 jump in just 30 days. Meanwhile, first-quarter new car sales have slowed. A recent Automotive News (2026b) editorial claimed that “there […]
(EXPANDED FROM 6/22/2023) Frank Aberdene was new to marketing luxury cars, yet his first assignment was a particularly tough one: the 1978 Lincoln Versailles. After discarding drafts for days on end, he finally — and […]
(EXPANDED FROM 5/4/2023) When it was time to develop the print advertising for the 1971 Ford Maverick, the copyrighting team was told to be extra honest. In other words, come up with an approach similar […]
(EXPANDED FROM 10/19/2023) One could point to a number of car designs that represented the turning point where foreign automakers began to outshine Detroit in the late-60s and early-70s. The first-generation Jaguar XJ strikes me […]
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