If you went by the above photo alone, you would get a misleading impression of the 1958 Studebaker. Yes, the colors are grossly exaggerated, but an even bigger problem is that the photo only shows […]
(EXPANDED 12/14/2022) An Audi R8 in the wild is an eye-opening event. Everything about the car is over-amped, from the child-eating grille to the showy display of V10 power just beneath the rear window. The […]
Paul A. Eistenstein’s (2019) story about the end of production for the Volkswagen Beetle makes an odd editorial decision. He treats the Beetle as a unified product line that stretches all the way back to […]
This year’s Seattle auto show should have been held during Halloween rather than the second week of November. That’s because the auto industry’s latest wares were a frightful bunch. On the inside they offered the […]
A Ford executive recently told Automotive News that the Fusion sedan’s forthcoming discontinuance was the result of a “breathtaking” decline in the mid-sized sedan segment that has “accelerated over the past couple years” (Martinez, 2018). In […]
In his rousing introduction to Auto Extremist’s annual “Brand Image Meter,” Peter DeLorenzo (2018) argues that “image wrangling is now the Number 1 priority in this business.” The reason is that a “democratization of technology […]
The third-generation Bentley Continental GT is making its rounds in the American car magazines. For example, a story in Car and Driver (Lorio, 2018) has a large photo gallery that shows how styling changes are […]
A while back we batted around the question of what would a modern simple car look like? The Volkswagen Beetle was used as a point of comparison,  but I suppose a Citroen 2CV could have also […]
(UPDATED 12/15/2022) Volkswagen Group’s global design chief Walter de Silva is worried that optimizing aerodynamics in order to meet tightening emissions standards could hurt aesthetics and branding. In an Automotive News question-and-answer piece, he complained […]
The focus of this book series is product information, organized by year. U.S. sales figures are provided, but often aren’t broken out by model. Standard Catalog of Volkswagen, 1946-2004 John Gunnell; 2004 KP Books, Iola, WI “The […]
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