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Home1930s

1930s

1972 Chevrolet Camaro front quarter
Satire

Declassified 1970s documents spark debate among auto historians

April 1, 2025 Steve 4

(UPDATED FROM 3/30/2023) Newly declassified intelligence documents show how a crash program by American automakers to switch to eggcrate grilles for their 1972-73 models thwarted a space alien invasion. The strategy worked so well that […]

Lake Quinault sunset
Photo Essay

The automobile has opened Lake Quinault to the world

March 30, 2025 Steve 0

Prior to the automobile, Lake Quinault was a remote area mainly populated by the Quinault tribe and a few Anglo-Americans who carved homesteads out of a dense rainforest. But once Highway 101 was extended to […]

Charles K. Hyde Chrysler
Readings

Charles K. Hyde wrote a useful but superficial history of the Chrysler Corp.

February 21, 2025 Steve 5

I am ambivalent about Charles K. Hyde’s book, Riding the Roller Coaster: A History of the Chrysler Corporation. The American automotive history field desperately needs more scholarly books, and Hyde is a relatively rare academic […]

1961 Dodge Polara 4-door hardtop
Data Dive

Chrysler’s collapse in premium-priced field was a bigger deal than Edsel’s

February 20, 2025 Steve 13

(EXPANDED FROM 6/23/2023) A while back Indie Auto reader Geeber asked about what happened to Chrysler Corporation’s market share in the premium-priced field after Dodge went downmarket in 1960. He was referring to a major […]

Encyclopedia of American Cars
Readings

Encyclopedia of American Cars is a useful but sometimes inaccurate reference book

January 30, 2025 Steve 0

(EXPANDED FROM 4/26/2013) Last weekend I made the trek to my favorite bookstore — Powell’s in Portland, Oregon. There I found a 1993 edition of the Encyclopedia of American Cars for $25. That struck me […]

Readings

‘Industrial Strength Design’ offers lush but shaky take on Brooks Stevens

December 24, 2024 Steve 2

(EXPANDED FROM 6/14/2023) For good or ill, Brooks Stevens was one of the most influential independent U.S. auto design consultants of the postwar era. Despite some shaky analysis and factual lapses, the best book about […]

Gallery

The Stout Scarab didn’t just anticipate the modern minivan

December 23, 2024 Steve 1

(EXPANDED FROM JUNE 2, 2023) Histories about the Stout Scarab tend to emphasize that it was the first production minivan (Peek, 2021; Wikipedia, 2023). However, this innovative 1930s car strikes me as also being the […]

Readings

‘My Dad Had That Car’ is a much bigger but not necessarily better book

December 5, 2024 Steve 2

(EXPANDED FROM 1/10/2022) Now that we’re once again hitting the peak of gift-giving season, let’s take a look at one of the more popular automotive books. My Dad Had That Car ranks among the top-15 […]

Data Dive

Did African-American car buyers save Cadillac in the 1930s?

November 25, 2024 Steve 8

(EXPANDED FROM 4/18/2023) According to Ed Cray’s (1980) Chrome Colossus, in 1932 Cadillac was in danger of being discontinued when a young service manager named Nicholas Dreystadt crashed a General Motors’ executive committee meeting to […]

1949 Plymouth
Data Dive

Were the 1949 Chryslers to blame for the automaker losing the No. 2 spot to Ford?

September 19, 2024 Steve 34

Paul Niedermeyer (2024) recently commented that the “new 1949 Chrysler Corp. line has to be seen as a failure inasmuch as Ford regained the #2 spot, and never looked back. Excellent cars, but not what […]

Posts pagination

« 1 2 3 4 … 7 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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