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Home1960s

1960s

1965 Ford Mustang
Quotes

Donald Frey tells how he knew the 1965 Ford Mustang would be approved

October 16, 2025 Steve 6

Ford executive Donald N. Frey shared with David Crippen (1986) how he found out from Henry Ford II that the 1965 Mustang would be approved. “I remember one day I was in the styling studio, we […]

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Trending Books: The inside story of The Studly One

October 16, 2025 Steve 0
Design Notes

1967-74 Mercury Cougar: A classic goes to hell

October 9, 2025 Steve 21

(EXPANDED FROM 7/20/2022) The 1967-74 Mercury Cougar is a tragic story of a classic design going to hell. The first-generation models, which were produced from 1967-68, were among the best-looking pony cars of the late-60s. […]

Gallery

1964 Studebaker Hawk was a remarkable design that was past its prime

October 7, 2025 Steve 7

I would agree with 1964 Studebaker Hawk fans that it was a remarkable design. However, after an 11-year production run, the car was looking decidedly past its prime. But first let’s look on the positive […]

History

1933-42 Willys: A better template for an import beater than later compacts

October 6, 2025 Steve 29

(EXPANDED FROM 15/19/2023) The 1933-42 Willys gets far less attention than it deserves. The model 77 and its successors were important because they anticipated the American compacts of the 1950s and 1960s. In addition, the […]

1954 Ford ad
Data Dive

Was the ‘Ford blitz’ to blame for the collapse of independent automakers?

October 2, 2025 Steve 45

(UPDATED FROM 10/28/2022) If I had to pick a favorite Indie Auto story, this one would be in my top five. It is one of the longest pieces I have written — roughly 4,600 words […]

1967 Dodge Charger
Media Analysis

Popular Mechanics got many things wrong about 1968 cars but one thing right

October 1, 2025 Steve 2

(EXPANDED FROM 1/18/2023) The June 1967 issue of Popular Mechanics was published only a few months prior to the beginning of the 1968 model year for U.S.-built cars. Even so, an article by Bob Irwin […]

Patrick Foster's 2013 AMC book
Readings

Patrick Foster’s 2013 American Motors book is still sort-of the best of the bunch

September 30, 2025 Steve 3

(EXPANDED FROM 12/13/2021) In recent years a number of American Motors books have been published, but Patrick Foster’s 2013 history is still the best — sort of. Foster (2024) was a co-author with Tom Glatch […]

1968 Plymouth VIP
History

1966-69 VIP: Why Plymouth couldn’t sell brougham

September 25, 2025 Steve 15

(EXPANDED FROM 3/7/2023) At least on paper, the VIP luxury series suggested that Plymouth was keeping up with the Chevrolet Caprice and Ford LTD in the late-60s. However, the car’s terrible sales suggest that something […]

1963 Corvette
Literature

When did U.S. automobile ads start to display more racial diversity?

September 22, 2025 Steve 1

(EXPANDED FROM 8/25/2021) A few years ago Paul Niedermeyer (2021) wondered whether a 1961 Oldsmobile marketing image displayed people of color. The short answer is “no,” which we will talk about later in this story. […]

Posts pagination

« 1 … 9 10 11 … 51 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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