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Home1960s

1960s

1972 Buick Electra 225 2-door hardtop
Data Dive

Trajectory of top-end Buicks shows GM’s postwar strengths and weaknesses

June 30, 2025 Steve 6

(EXPANDED FROM 12/15/2023) I don’t think one can fully understand why the 1963-65 Buick Riviera wasn’t as successful as commonly argued in automotive histories without considering its relationship to the Electra 225. So let’s do […]

1977 Pontiac Firebird Trans Am front quarter
Media Analysis

Does a decline in car design — and car culture — mirror a decline in America?

June 27, 2025 Steve 3

American car-buff media tend to talk down to their readers to the point where I sometimes wonder whether editors — or at least their overseers on the business side — think we’re just a bunch […]

1969 International pickup
Design Notes

1969 International was too little, too late to save brand’s big-truck ambitions

June 24, 2025 Steve 4

(EXPANDED FROM 5/12/2023) This post has received a burst of new attention, so I thought it would be a good time to expand it. I have argued what may not be very popular with fans […]

1955 Buick Century 2-door hardtop
Data Dive

General Motors’ premium-priced brands illustrate the decline of big cars

June 20, 2025 Steve 11

(EXPANDED FROM 1/24/2024) Last year Paul Niedermeyer (2024a) discussed the decline of premium-priced big cars in the late-1950s. One of the points of contention in the comment thread was the degree to which these cars […]

1965 Ford Taunus P4
History

Was Ford right to kill the front-wheel-drive 1963 Cardinal/Redwing?

June 19, 2025 Steve 14

(EXPANDED FROM 6/30/2023) Did Ford make the right move by pulling the plug on a U.S.-built subcompact slated to be introduced in the fall of 1962? The car, initially called the Cardinal but later renamed […]

Brock Yates
Readings

Brock Yates brilliantly analyzed fall of U.S. auto industry

June 17, 2025 Steve 1

(EXPANDED FROM 1/22/2021) The Decline and Fall of the American Automobile Industry is one of the most important automotive books of the last 50 years. That’s because Brock Yates presented what may very well be the […]

1964 Studebaker Challenger
Quotes

Brooks Stevens’s rejection of brand continuity was bad for small automakers

June 14, 2025 Steve 3

Brooks Stevens was a complicated character. For example, he championed ultra-simple car designs but also coined the term “planned obsolescence” to describe an industrial designer’s mission (Adamson, 2003; p. 129). One way that played out […]

Citroen SM
Design Notes

Citroen SM: A surprisingly conventional next step

June 12, 2025 Steve 8

(EXPANDED FROM 12/4/2020) In a post on the Saab 99, we mentioned how in the late-60s and early-70s a handful of iconoclastic automakers tried to mainstream their basic designs. A case in point was Citroën. […]

1963 Studebaker Daytona convertible
Multimedia

Classic film shows human side of Studebaker’s end

June 10, 2025 Steve 20

(UPDATED FROM 6/20/2022) Documentary films contribute to automotive history in a different way than words on a page (either paper or electronic). In general, film can capture much better the human elements of a situation, […]

1965 Studebaker Lark 4-door sedan
Fake Design

Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental

June 6, 2025 Steve 5

(EXPANDED FROM 12/10/2021) Brooks Stevens apparently was convinced that he could come up with a new-generation Studebaker Lark design that would top the work of Raymond Loewy’s team, which was then working on an Avanti-inspired […]

Posts pagination

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  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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