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HomeAaron Severson

Aaron Severson

1968 Plymouth VIP
History

1966-69 VIP: Why Plymouth couldn’t sell brougham

September 25, 2025 Steve 15

(EXPANDED FROM 3/7/2023) At least on paper, the VIP luxury series suggested that Plymouth was keeping up with the Chevrolet Caprice and Ford LTD in the late-60s. However, the car’s terrible sales suggest that something […]

1955 Packard hood
Design Notes

1955 Packard styling too closely copied Cadillac’s to rebuild its cachet

September 24, 2025 Steve 35

(EXPANDED FROM 1/20/2023) This essay has generated more blowback than almost any other post at Indie Auto. In a way I find that surprising because it makes what strikes me as a fairly mundane point: […]

1952 Chevrolet
Data Dive

What kind of information is good enough for automotive history?

September 1, 2025 Steve 11

Labor Day strikes me as being the ideal time to talk about a topic that may be of greatest interest to fellow research nerds: What kind of information is good enough for American automotive history? […]

1971 Cadillac Eldorado
Quotes

Did 1971 Cadillac Eldorado get opera windows due to UAW strike against GM?

July 26, 2025 Steve 1

When Irv Rybicki was interviewed by Dave Crippen (1985) about his design career at General Motors, he told a story about how the 1971 Cadillac Eldorado supposedly got opera windows. The Monte Carlo was initially […]

1965 Ford Taunus P4
History

Was Ford right to kill the front-wheel-drive 1963 Cardinal/Redwing?

June 19, 2025 Steve 14

(EXPANDED FROM 6/30/2023) Did Ford make the right move by pulling the plug on a U.S.-built subcompact slated to be introduced in the fall of 1962? The car, initially called the Cardinal but later renamed […]

1963 Studebaker Avanti
Fake Design

Was the 1963-64 Studebaker Avanti a fatal mistake?

January 31, 2025 Steve 36

(EXPANDED FROM 4/22/2022) The 1963-64 Studebaker Avanti has been described by historian Patrick Foster as “one of the most beautiful automobiles ever to grace the road” (2008, p. 138). Even so, the premium-priced sporty coupe […]

1968 Dodge Charger
History

1968-70 Dodge Charger: Who should get credit?

January 14, 2025 Steve 10

(EXPANDED FROM 12/29/2023) This is another Indie Auto story that has received a fair amount of blowback. For example, one presumably former reader alleged that I was a “Chevy fanboy” because I called the 1968-70 […]

A Century of Automotive Style
Readings

Lamm and Holls’s ‘A Century of Automotive Style’ is epic but uneven

January 9, 2025 Steve 2

(UPDATED FROM 3/23/2023) A Century of Automotive Style was first published in 1996, so it is a fairly old auto history book. Nevertheless, I would rank it as important enough to be updated. I say […]

1976 AMC Pacer X
Media Analysis

Designer Bob Nixon distanced himself from the ill-fated AMC Pacer

December 2, 2024 Steve 7

(UPDATED FROM 10/4/2014) Collectible Automobile’s interviews can be a valuable means of documenting automotive history, but they can also lead us astray due to inaccuracies. For one thing, the memories of key participants can fade […]

1958 Chevrolet Impala front quarter
Gallery

Redesigned 1958 Chevrolet was sort-of successful in pushing back against Ford

October 11, 2024 Steve 18

Ford’s aggressive efforts to retake the top-selling crown from Chevrolet reached a crescendo in the 1957 model year, when it out-produced its rival by more than 170,000 units. Ford’s main advantage was a new body […]

Posts pagination

« 1 2 3 … 6 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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