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Readings
Richard Johnson showed what can happen when a journalist does auto history
(UPDATED FROM 2/19/2021) Histories written by practicing automotive journalists are usually engaging reads with lots of behind-the-scenes anecdotes. However, they can also be analytically superficial and grounded more in access than accountability journalism. In other […]
Quotes
Compacts were more successful as big-car prices grew in late-1950s
“Before 1955 the compact cars, which had then included Rambler, Hudson Jet, and Volkswagen, were not outstanding sales successes. Their suggested list prices, and their actual retail prices, were comparatively high in relation to those […]
Quotes
Hal Sperlich: Detroit made bad small cars to prove buyers wouldn’t like them
“The small cars that Detroit had produced, [Hal Sperlich] believed, had been bad ones, reluctant efforts at best. If anything the companies had brought out inferior, unappealing small cars to prove their own thesis that […]
Current Events
What should a simple modern car look like?
(EXPANDED FROM 3/1/2020) Once upon a time a Truth About Cars commentator lauded the simplicity of the then-new Jeep Renegade. “Well, I for one am yearning for a simpler time, and this vehicle suggests that,” […]
Letters to the Editor
Reader opines on why U.S. automakers weren’t competitive with imports
Ole stopped by to respond to the post, “Gordon Buehrig on Ford’s attitude about small cars circa 1960.” It wasn’t until the early-1960s that the entire European auto industry produced more cars than Chevrolet or […]
Media Analysis
Five questions about Aaron Severson’s take on American Motors
Ate Up With Motor’s Aaron Severson (2023) stopped by Curbside Classic last week to post an epic series of comments about American Motors. The thing that most struck me about his 11 comments — which […]
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Quotes
Gordon Buehrig on Ford’s attitude about small cars circa 1960
“Fred Hooven was a very good friend of mine and had a much bigger job at Ford than I did. He worked for Mike Ference. Henry Ford asked Ference — this was in 1960. He […]
Design Notes
The 1949 Kaiser-Frazer’s new body styles showed the limits to innovation
Kaiser-Frazer deserves credit for experimenting with offbeat ideas. Unfortunately, most of them didn’t work very well. This is why the fledgling automaker is a useful case study of how trying to be “innovative” can backfire […]