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HomeBusiness strategies

Business strategies

1964 Dodge
Letters to the Editor

Richard Langworth responds to our ‘making excuses for GM’ story

March 5, 2023 Steve 10

Richard Langworth stopped by to respond to our story, “Langworth and Norbye made excuses for General Motors’ big-car fixation.” What follows is his full missive: It’s nice to be remembered, even critically, for something we […]

Quotes

The Economist points to origins of ‘the biggest industrial collapse ever’

February 28, 2023 Steve 15

“The problem in the 1970s was not really the arrival of better, smaller, lighter Japanese cars; it was GM’s failure to respond in kind. Rather than hitting back with superior products, the company hid behind […]

1971 Cadillac Eldorado
Media Analysis

1971-78 Cadillac Eldorado: Collectible Automobile tells only part of the story

February 24, 2023 Steve 50

(EXPANDED FROM 4/30/2021) A big reason Collectible Automobile has survived longer than the late, great Automobile Quarterly may be because it is less — how you say — highbrow. For one thing, Collectible Automobile‘s presentation […]

1963 Rambler American 2-door hardtop closeup
Design Notes

1961-63 Rambler American: Would it have been better without a restyling?

February 21, 2023 Steve 13

Paul Niedermeyer (2023) recently suggested that the 1961 Rambler American’s “two-box” styling “just doesn’t work for me.” That makes sense. The newly reskinned car represented one of the most extreme — and awkward — examples […]

1912 Willys ad
Media Analysis

Peter DeLorenzo draws questionable lessons from automotive history

February 17, 2023 Steve 20

Peter DeLorenzo (2023) recently raised a useful point: Too many of today’s auto industry executives “have no concept of historical perspective at all.” His full column is worth a read, but here’s a key passage: […]

1938 Graham sharknose front
Fake Design

The 1938-40 Graham didn’t just fail because of ‘sharknose’ styling

February 10, 2023 Steve 4

(EXPANDED FROM 1/15/2021) The 1938-40 Graham is a popular topic in the auto history media because of the car’s infamous “sharknose” styling. What gets little, if any, attention is that even if the design had […]

1966 Studebaker Sceptre taillights
Media Analysis

Accounts of Brooks Stevens’s Studebaker Sceptre and siblings can vary

February 3, 2023 Steve 13

Dean’s Garage has reposted a Hemmings story about a number of proposed Studebakers designed by Brooks Stevens. Daniel Strohl (2023) primarily focused on the Sceptre, a replacement for the ancient Hawk. I find the photographs […]

Parody ads about the auto industry and media
Our Sponsors

Automotive Views: Uber discovers secret to profitability

January 29, 2023 Steve 0
1955 Packard 400 taillight
Letters to the Editor

Reader offers his perspective on why Packard died

January 26, 2023 Steve 8

Indie Auto has received a pair of comments from a reader we will call D.B. His first comment was in response to our story, “The 1955 Packard’s styling was an evolutionary dead end.” D.B.’s second […]

Quotes

Gordon Buehrig on why the 1936-37 Cord 810/812 was unsuccessful

January 11, 2023 Steve 10

In the comment thread of a recent story about the Cord 810/812, we debated why this iconic car was not successful in the marketplace (go here). To add to that discussion, below is a quote […]

Posts pagination

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  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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