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HomeBusiness strategies

Business strategies

1956 Chevrolet BelAir convertible
Quotes

Detroit automakers created an exciting but insular realm

December 7, 2021 Steve 0

“Cars and the car business infect some people’s blood, which is why that agglomeration of machinery and brains and money we call Detroit functions as a state of mind as much as an industry, not […]

1960 Dodge Dart
Letters to the Editor

Chrysler’s dysfunctional dealer networks were rooted in early decisions

December 2, 2021 Steve 3

Geeber recently wrote one of the best overviews I have ever seen about why Chrysler’s dealer networks became so dysfunctional. His comment (below) was in response to, “Lynn Townsend failed to solve Chrysler’s warfare between […]

1967 Dodge Coronet 500
Letters to the Editor

Lynn Townsend failed to solve Chrysler’s warfare between divisions

November 23, 2021 Steve 4

Reader James E. Duvall offered a thoughtful take on our 1966-67 Chrysler B-Body story that deserves more prominence as a stand-alone letter. While I believe the Elwood Engel’s styling department was on-track and that Lynn […]

Design Notes

Did the generic 2018-21 Expedition trick Chevy buyers into Ford showrooms?

November 17, 2021 Steve 3

(EXPANDED FROM 1/1/2019) The 1962 Ford Galaxie was the long-reigning champion of the Generic Ford of the Century Award. This was a remarkable feat when you consider the stiff competition. However, year after year the […]

1990 Dodge Caravan
Letters to the Editor

Reader argues that Lee Iacocca ‘worked a miracle’ at Chrysler

November 8, 2021 Steve 0

Below is a reader’s response to my critique of Lee Iacocca’s tenure at Chrysler (go here and here). Anybody can be a Monday morning quarterback. Yes to a degree I agree HOWEVER the minivan was […]

Saab 99
History

Saab 99/900: The box that crushed a carmaker

October 29, 2021 Steve 25

(UPDATED FROM 6/26/2020) The Saab 99/900 proved to be the box that crushed the tiny Swedish carmaker. I grant you that this platform was hardly an immediate failure. Even so, the design of the 99 […]

1965 Ford Mustang
History

How Lee Iacocca contributed to the decline of Ford and Chrysler, Part 2

October 20, 2021 Steve 11

(EXPANDED FROM 10/20/2021) My essay about Lee Iacocca elicited some interesting pushback, so I would like to offer some follow-up thoughts. Some commentators have pushed back against my criticisms of Iacocca by pointing to things […]

1974 AMC Matador and Richard Teague
Satire

The untold story of how Dick Teague designed the 1974 AMC Matador coupe

October 4, 2021 Steve 3

Dick Teague nervously checked his fly and centered his tie as he heard the entourage of AMC executives march down the hallway toward his design studio. He’d made many presentations over two decades but had […]

1967 Ford Mustang and 1969 AMC Javelin
Quotes

Bill Porter: Why as a Pontiac designer he competed most against Chevy

September 15, 2021 Steve 0

“(The AMC Javelin and AMX) were very handsome cars.  They look great on the road. They were fine, and they still look today. They’ve held up very well.  But I was in Pontiac at that […]

1959 and 1955 Studebaker rooflines
Fake Design

1959 Studebaker: Throwing the baby out with the bath water

September 10, 2021 Steve 14

(EXPANDED FROM 5/22/2015) The 1959 Studebaker Lark’s design was initially so successful that it was described by historian Robert Ebert as a “miracle” (2013, p. 55). Studebaker-Packard Corporation, which was on the verge of liquidating […]

Posts pagination

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  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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