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HomeImperial

Imperial

1956 Ugly Car of Year Award
Design Notes

1956 Ugly Car of the Year Award: Indies get desperate

December 31, 2024 Steve 17

(EXPANDED FROM 11/25/2022) For 1956 the Big Three were on relatively good behavior. Only two of their products was outrageous enough to be nominated for Indie Auto’s Ugly Car of the Year Award. All the […]

1960 Lincoln Premiere 4-door hardtop
Data Dive

In 1960 Lincoln moved upmarket despite struggling sales

December 10, 2024 Steve 14

(EXPANDED FROM 8/9/2022) A few years ago Corey Lewis (2022) wrote that the 1960 Lincoln’s entry-level model was “rebranded as simply ‘Lincoln,’ to compete with the new base model Chrysler New Yorker (1960-1962) and Series […]

1968 Imperial Crown Coupe
Gallery

Why did the 1968 Imperial sell so poorly in a booming market?

October 4, 2024 Steve 28

The domestic luxury-car field saw output rise by a healthy 11 percent in 1968, but the Imperial went in the opposite direction — down by almost 13 points. At least on paper, the Imperial should […]

1963 Cadillac Coupe de Ville
Design Notes

1963 Cadillac: The car that mainstreamed the brougham look

August 23, 2024 Steve 16

(EXPANDED FROM 12/16/2022) Pointing to the exact moment that the brougham look gained traction in the U.S. is an inexact science. For one thing, this design approach, which mimicked the classic look of luxury cars […]

1963 Chrysler New Yorker Salon
Links

1963-64 New Yorker Salon was more ‘continental’ than the 1961-63 Lincoln

July 5, 2024 Steve 9

The Chrysler Corporation took some unusual steps in 1962-64 to rebuild its declining sales in the premium-priced and luxury-car fields. That included getting rid of the New Yorker two-door hardtop in 1962, downsizing senior Chryslers […]

1961 Imperials
Design Notes

1961-63 Imperial: Ode to Virgil Exner’s neo-classical excesses

November 22, 2023 Steve 3

(EXPANDED FROM 3/19/2021) Virgil Exner was a champion of neo-classical styling throughout his career. His best designs were arguably a handful of 1950s Chrysler show cars but his most influential work didn’t come until later. […]

1962 Lincoln Continental 4-door sedan
Letters to the Editor

Reader finds our 1961-63 Lincoln article ‘most negative of them all’

July 12, 2023 Steve 6

Indie Auto reader WM stopped by to offer his reaction on our article, “1961-63 Lincoln Continental was not as iconic as often described.” Well of all the articles written about the 1960s Lincoln, this is […]

Quotes

Imperial’s brief use of Graham’s old plant shows dashed hopes for fledgling brand

June 5, 2023 Steve 0

“Moving Imperial production away from the Chrysler Jefferson Avenue plant made sense for three reasons: surging sales would require mixing too many Imperials with Chryslers on the assembly line; Imperial quality could be upgraded in […]

1956 Studebaker Golden Hawk
Design Notes

1955-56 DeSoto Flight Sweep could have challenged the Studebaker Hawk

May 23, 2022 Steve 21

Dean’s Garage has a new post that displays a variety of Virgil Exner’s concept cars (Exner, 2022). The design I am most drawn to is the 1955-56 DeSoto Flight Sweep I and II. These are […]

1964 Imperial
Fake Design

1964 Imperial could have been a better Lincoln Continental

May 6, 2022 Steve 20

(EXPANDED FROM 10/2/2020) Indie Auto has previously mentioned that the 1961-63 Lincoln Continental represented a partial and short-lived deviation from Detroit groupthink. Let’s flesh out that argument with a fake 1964 Imperial. Yes, folks, lowly Chrysler could have outdone the Continental. […]

Posts pagination

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    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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