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HomeImperial

Imperial

2022 Toyota Tundra front
Current Events

Could the 2022 Toyota Tundra’s excesses doom it like the 1958 Buick?

March 25, 2022 Steve 18

I should give Toyota credit for one thing — the 2022 Tundra does stand out in a crowd. Even in a parking lot filled with other large trucks and sport-utility vehicles, the newly redesigned Toyota […]

Quotes

Virgil Exner Jr. on his father’s approach to tailfins

December 28, 2021 Steve 0

“He liked the cleanliness of the idea. He liked the aerodyna­mics of the idea, and in his mind they were genuinely aerodynamic. Later on, Chrysler proved that in wind tunnel tests. They ran cross-wind tests […]

Media Analysis

Corey Lewis offers a questionable take on the 1961-63 Imperial

December 16, 2021 Steve 0

Corey Lewis may be The Truth About Cars’ best writer these days, but his piece on the 1961-63 Imperial offers a questionable take in some ways. The biggest eye-opener is Lewis’s (2021) contention that Chrysler […]

1959 Cadillac front end
Design Notes

What’s the most excessive American car design of all time?

October 18, 2021 Steve 6

(UPDATED FROM 5/1/2020) American automakers have always had a penchant for extravagant designs that can look overwrought compared to imports. Of course, this has been changing of late as foreign automakers — particularly the Japanese […]

1966 Chevrolet Corvette
Auto Paedia

Halo cars are popular but not always a good idea

January 8, 2021 Steve 0

Halo cars tend to quite popular — even wetness inducing — among auto enthusiasts. That’s because the mission of halo cars is mostly to generate a positive buzz about a brand rather than high sales. So […]

1962 Plymouth and Dodge
Media Analysis

Did a rumor cause the downsized 1962 Plymouth and Dodge?

January 2, 2021 Steve 6

A few years ago Paul Niedermeyer (2017a) questioned the conventional wisdom that the downsized 1962 Plymouth and Dodge were an 11th-hour accident of history. In an epic essay, the Curbside Classic publisher poked holes in […]

Readings

Chrysler & Imperial 1946-1985: The Classic Postwar Years

April 13, 2013 Steve 0

As with Richard Langworth’s other automotive books (e.g., on Hudson, Kaiser-Frazer and Studebaker) Chrysler & Imperial offers a more substantive history compared to newer, more visually-oriented books. When doing research on the Chrysler Corporation I reach for this book […]

Posts pagination

« 1 2 3
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 20
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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