Mercury’s ad agency, Weiner, Cox & Baltz, thought that it had come up with a clever solution to a lingering problem: the brand’s cars were primarily bought by women. “Our data shows that women are […]
(EXPANDED FROM 3/15/2023) The Chrysler brand during the second half of the 1960s was one of that automaker’s biggest success stories. We have discussed the design of its cars (e.g., go here and here), so […]
(EXPANDED FROM 6/10/2022) One of the more common types of clickbait on auto history websites is to post an old-car ad and throw in a few paragraphs of background. Cranking out lots of short, breezy […]
(EXPANDED FROM 6/8/2022) A few years ago Karl Ludvigsen (2022) wondered whether some cars that were renamed should not have been. For example, he noted that Ford might have benefitted by keeping the Cortina name […]
As Pontiac prepared for the 1967 model year it struggled with what to do about a problem. Although overall sales were so good that the brand had carved out a solid third place in total […]
Harry Waltz knew that, as the lowest guy on the totem poll, he would get stuck having to write the 1982 Cadillac Cimarron ads. He tried every trick in the book to avoid the inevitable, […]
The January 1975 issue of Popular Mechanics offered a breathless peek at a new generation of smaller cars that would supposedly be “big on the inside but small outside.” Although the story included sketches of […]
Roger Sizemore had the feeling that Chrysler was going in the wrong direction. The product planners talked excitedly about selling at least 200,000 Plymouth Barracudas and Dodge Challengers annually. Yet the all-new 1970 pony cars […]
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