Volkswagen has received a good response to the ad it ran during the Superbowl last weekend. Titled “An American Love Story,” the 60-second ad and an extended version attempt to cultivate nostalgia for the brand’s […]
Henry Goverti was a huge fan of the Thunderbird. He had owned three of them — and still drove a 1966 convertible to work in the summer. It had a certain flair that epitomized the […]
Greg was mostly impressed with prototypes of the 1984 Chevrolet Corvette he inspected while helping to prepare an advertising campaign. The all-new design was much roomier than the previous model. That wasn’t an accident. General […]
(UPDATED FROM 8/15/2014) Imagine that you run Volkswagen’s American operations in 1959. Detroit has finally woken up to the public’s growing interest in small cars. Studebaker and American Motors are already seeing dramatic sales increases after introducing compact […]
Back in the early-60s men mainly wrote ad copy. So when Joan Maisel landed a job at a major ad agency in New York City, she got stuck doing secretarial work even though she was […]
“Chevrolet marketers wanted to preserve ‘sportiness’ and ‘performance’ as masculine activities, but at the same time realized that women appreciated a good-handling car as much as their male counterparts. So, Chevrolet repurposed the performance attributes […]
(UPDATED FROM 2/19/2021) Histories written by practicing automotive journalists are usually engaging reads with lots of behind-the-scenes anecdotes. However, they can also be analytically superficial and grounded more in access than accountability journalism. In other […]
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