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HomePlymouth

Plymouth

1964 Dodge Dart GT convertible
History

1963-66 Dodge Dart was arguably as important as the Ford Mustang

January 13, 2026 Steve 7

(EXPANDED FROM 10/26/2023) One of the most underrated cars of the 1960s was the 1963-66 Dodge Dart. This “family” compact anticipated the size of the contemporary family sedan during a time when the American auto […]

1973 Valiant VJ Charger
History

1970 Plymouth Barracuda should have been like an Australian Valiant Charger

December 26, 2025 Steve 16

(EXPANDED FROM 9/29/2023) The 1970 Plymouth Barracuda and its sibling the Dodge Challenger proved to be a costly mistake that epitomized Detroit’s slowness in responding to changing times. Indeed, the Chrysler Corporation’s early-1970s pony cars […]

Links

How far should AMC have gone to save the Hudson, Nash and Rambler brands?

November 11, 2025 Steve 14

(EXPANDED FROM 10/3/2023) Stephen Pellegrino has sparked a debate about the value of automotive brands by arguing that Hudson, Nash and Rambler were worth saving. His punchline is that “brand names mean something, and the […]

1974 AMC Matador Brougham coupe didn't do luxury very well
Design Notes

Should AMC have given the 1974 Matador coupe a luxury spin-off?

October 30, 2025 Steve 10

(EXPANDED FROM 8/21/2020) Patrick Foster (2024) illustrates how fanboy sentiment can undercut the quality of historical analysis by arguing that AMC should have offered a luxury spin-off of the 1974 Matador coupe — and that […]

1968 Plymouth Barracuda 2-door notchback
Fake Design

1967-69 Plymouth Barracuda hunchback was Elwood Engel’s first stylistic dud

October 22, 2025 Steve 5

From 1963 through 1968 model years Elwood Engel had a pretty good run as head designer at the Chrysler Corporation. However, he did come out with one dud — the 1967-69 Plymouth Barracuda notchback hunchback. […]

1954 Ford ad
Data Dive

Was the ‘Ford blitz’ to blame for the collapse of independent automakers?

October 2, 2025 Steve 45

(UPDATED FROM 10/28/2022) If I had to pick a favorite Indie Auto story, this one would be in my top five. It is one of the longest pieces I have written — roughly 4,600 words […]

1968 Plymouth VIP
History

1966-69 VIP: Why Plymouth couldn’t sell brougham

September 25, 2025 Steve 15

(EXPANDED FROM 3/7/2023) At least on paper, the VIP luxury series suggested that Plymouth was keeping up with the Chevrolet Caprice and Ford LTD in the late-60s. However, the car’s terrible sales suggest that something […]

Media Analysis

David Burrell’s take on the 1962 Dodge and Plymouth got only partway there

September 8, 2025 Steve 4

(EXPANDED FROM 5/11/2022) Back in 2019 David Burrell wrote one of the better overviews of the downsized 1962 Dodge and Plymouth. However, he went astray on some important details. Unlike some other historical accounts, Burrell (2019) […]

Ad Nauseam

How selling the 1977 Plymouth Gran Fury tried a man’s soul

August 29, 2025 Steve 2

Even when Daryl Bates was old and near death, he still vividly remembered that moment in 1976. Back then he was a pretty optimistic person, but this time he simply couldn’t shake off his funk. […]

1969 Ford design film clay model
History

Late-1960s Ford car design film shows US automakers losing it

August 13, 2025 Steve 9

(EXPANDED FROM 4/28/2023) A late-1960s Ford promotional film offers a fascinating glimpse into the car and truck designs being worked on at the time. Perhaps more than intended, The Design Makers — Inside Ford Design, […]

Posts pagination

« 1 2 3 … 7 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 20
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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