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HomePlymouth

Plymouth

1967 Pontiac Tempest Custom Sprint
Data Dive

Ford got crushed in 1960s mid-sized field despite early entrance

March 7, 2025 Steve 11

(EXPANDED FROM 3/31/2023) Compacts and personal coupes generated an outsized amount of media attention during the 1960s, but the most important emerging market segment turned out to be mid-sized cars. Sales rose steadily to the […]

1978 Ford Fairmont 4-door seda
Design Notes

U.S. cars often suffered from weak styling continuity and boxy shapes in 1970-80s

February 28, 2025 Steve 20

(EXPANDED FROM 1/23/2023) This post’s comment thread has received a burst of new attention, so I thought it would be worth expanding upon my original argument. I wrote this article in response to debates about […]

1965 Plymouth Barracuda and Rambler Tarpon
History

Might the Rambler Tarpon have sold better than the Plymouth Barracuda?

February 26, 2025 Steve 12

(EXPANDED FROM 7/2/2021) Patrick Foster has questioned whether the 1964 Rambler Tarpon show car would have sold better than the Plymouth Barracuda if it had reached production. His rationale was that neither compact sporty coupe […]

Charles K. Hyde Chrysler
Readings

Charles K. Hyde wrote a useful but superficial history of the Chrysler Corp.

February 21, 2025 Steve 5

I am ambivalent about Charles K. Hyde’s book, Riding the Roller Coaster: A History of the Chrysler Corporation. The American automotive history field desperately needs more scholarly books, and Hyde is a relatively rare academic […]

1961 Dodge Polara 4-door hardtop
Data Dive

Chrysler’s collapse in premium-priced field was a bigger deal than Edsel’s

February 20, 2025 Steve 13

(EXPANDED FROM 6/23/2023) A while back Indie Auto reader Geeber asked about what happened to Chrysler Corporation’s market share in the premium-priced field after Dodge went downmarket in 1960. He was referring to a major […]

1971 Plymouth Dusters
Letters to the Editor

Peter Wilding: With power comes the need for control

February 19, 2025 Steve 1

Peter Wilding had technical problems posting a comment so I’m running it as a stand-alone letter to the editor. If you experience a similar issue, send your comment here. Know that I rarely withdraw a […]

Quotes

Remembering the dark side of 1960-70s American ‘muscle cars’

February 15, 2025 Steve 4

“Don’t want to rain on the parade of a nice article, but reading about Duster 340’s always makes me sad. Back in 1970 a close friend skrimped and saved all his money from summer and […]

1957 Oldsmobile
Auto Paedia

How the greenhouse on US cars has evolved from the late-40s to present

January 28, 2025 Steve 0

(EXPANDED FROM 10/27/2021) Greenhouses have not typically changed as frequently as other parts of the American automobile’s external styling, but they go a long way toward summing up the dominant design approach of a given […]

1955 Dodge
Data Dive

1955-56 Chryslers: ‘Forward Look’ wasn’t as successful as sometimes assumed

January 8, 2025 Steve 9

(EXPANDED FROM 2/19/2021) This story has seen a burst of renewed interest, so I have updated and expanded it — partly in response to reader comments. However, the punchline remains the same: that Virgil Exner’s […]

1970 Plymouth 'Cuda rear quarter
Gallery

1970 Plymouth ‘Cuda had a jump-the-shark quality

December 14, 2024 Steve 4

I just finished transferring my photo collection to a new program, so I thought I would play around with the controls. What better way to do it than by editing pictures of a 1970 Plymouth […]

Posts pagination

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  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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