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HomeStudebaker

Studebaker

Multimedia

Two vlogs have strikingly similar takes on 1953 Studebaker Loewy coupes

July 30, 2025 Steve 5

I have been fairly critical of auto history YouTube channels, so I thought I would acknowledge what seemed to be a fairly good analysis of the 1953 Studebaker “Loewy coupes.” The King of Classic Cars […]

1955 GM brand hierarchy
Drive-By Musings

What do we mean when we talk about the premium-priced field?

July 24, 2025 Steve 14

An Indie Auto reader asked me to explain what I mean when referring to the premium-priced field. More specifically, how do I rank General Motors’ brand hierarchy — and where do I put Pontiac, Olds […]

1971 Ford Mustang Mach 1
Photo Essay

Mid-1930s-to-70s design evolution shown at LeMay event

July 20, 2025 Steve 3

(EXPANDED FROM 1/1/2020) The Tacoma, Washington area has two car museums that are often confused. America’s Car Museum is located downtown in a fairly new building whereas the LeMay Collections at Marymount is eight miles […]

1955 Studebaker President left rear close
Design Notes

1955 Studebaker President hardtop hints at a road not taken

July 14, 2025 Steve 15

(EXPANDED FROM 11/3/2021) This may not be a very popular perspective, but I would suggest that the so-called Loewy coupes were at their best in 1955. Although the styling wasn’t as clean as the 1953-54 […]

1964 Studebaker Challenger
Quotes

Brooks Stevens’s rejection of brand continuity was bad for small automakers

June 14, 2025 Steve 3

Brooks Stevens was a complicated character. For example, he championed ultra-simple car designs but also coined the term “planned obsolescence” to describe an industrial designer’s mission (Adamson, 2003; p. 129). One way that played out […]

1963 Studebaker Daytona convertible
Multimedia

Classic film shows human side of Studebaker’s end

June 10, 2025 Steve 20

(UPDATED FROM 6/20/2022) Documentary films contribute to automotive history in a different way than words on a page (either paper or electronic). In general, film can capture much better the human elements of a situation, […]

1965 Studebaker Lark 4-door sedan
Fake Design

Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental

June 6, 2025 Steve 5

(EXPANDED FROM 12/10/2021) Brooks Stevens apparently was convinced that he could come up with a new-generation Studebaker Lark design that would top the work of Raymond Loewy’s team, which was then working on an Avanti-inspired […]

Quotes

The plight of postwar car dealers sheds light on when seller’s market ended

May 3, 2025 Steve 5

The plight of postwar car dealers can shed light on when seller’s market ended. Charles E. Edwards’ (1965) book, Dynamics of the United States Automobile Industry, offered a scholarly dive into the data that included […]

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Was the Studebaker Lark’s styling really stolen?

March 21, 2025 Steve 4
1963 Studebaker Avanti
Fake Design

Was the 1963-64 Studebaker Avanti a fatal mistake?

January 31, 2025 Steve 36

(EXPANDED FROM 4/22/2022) The 1963-64 Studebaker Avanti has been described by historian Patrick Foster as “one of the most beautiful automobiles ever to grace the road” (2008, p. 138). Even so, the premium-priced sporty coupe […]

Posts pagination

« 1 2 3 4 … 9 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 20
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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