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HomeU.S. auto industry decline

U.S. auto industry decline

1967 GM mid-sized cars
Quotes

Maryann Keller: Postwar GM had ‘almost pathological resistance’ to change

February 1, 2025 Steve 4

Maryann Keller was one of the most astute automotive analysts of the last half century. A short passage in her 1993 book, Collision, arguably sums up as well as anyone the primary reason why General […]

1982 DeLorean
History

1981-82 DeLorean illustrates Detroit’s failure to understand the rise of imports

January 20, 2025 Steve 21

(UPDATED FROM 9/23/2022) The easiest way to sum up the spectacular failure of the DeLorean Motor Company is to say that its founder was exceptionally unlucky. I am hard pressed to think of a worse […]

1968 Cadillac DeVille
Auto Paedia

Brock Yates called postwar U.S. auto leaders ‘Grosse Pointe myopians’

January 15, 2025 Steve 0

(EXPANDED FROM 11/1/2018) “Grosse Pointe myopians” is a pejorative term that automotive journalist Brock Yates (2018) gave to the management class of U.S. automakers in an essay published in the April 1968 issue of Car […]

1967 Cadillac convertible
History

What if GM and Ford were broken up in the 1960s?

December 11, 2024 Steve 24

(EXPANDED FROM 8/19/2022) The topic that has elicited the greatest blowback from Indie Auto readers has been my argument that the U.S. auto industry was less able to respond to a rising tide of imports […]

Media Analysis

Aaron Severson’s Ford Cardinal story challenges auto history field

July 26, 2024 Steve 9

A few days ago Aaron Severson (2024) posted an epic story about the aborted Ford Cardinal. His 22,000-word piece deepens the dialogue about this important car. In a moment we will debate some of his […]

1971 Oldsmobile Ninety-Eight
Links

Oldsmobile’s John Beltz sounded like a rather cautious GM executive

May 29, 2024 Steve 9

John Beltz has been pointed to as one of the more forward-looking General Motors’ executives of the early-70s, but he came across as rather cautious in a lengthy Motor Trend (1970) interview. He was the […]

1970 Dodge Challenger fake image
Ad Nauseam

The bogus ad Roger slipped into his drawer and forgot for a number of years

March 22, 2024 Steve 2

Roger Sizemore had the feeling that Chrysler was going in the wrong direction. The product planners talked excitedly about selling at least 200,000 Plymouth Barracudas and Dodge Challengers annually. Yet the all-new 1970 pony cars […]

Olympia Ford dealer
Data Dive

U.S. car dealer networks have changed over the last 70 years

March 21, 2024 Steve 6

Recently published figures from Automotive News suggest that the dealership networks for U.S. automakers have changed dramatically since the early-1960s. For one thing, the Big Three’s total number of franchises — 19,249 as of January […]

1972 Ford Thunderbird
Ad Nauseam

How do you sell a Thunderbird that lost its Thunderbirdness?

January 31, 2024 Steve 8

Henry Goverti was a huge fan of the Thunderbird. He had owned three of them — and still drove a 1966 convertible to work in the summer. It had a certain flair that epitomized the […]

1966 Oldsmobile Toronado and drivetrain
Design Notes

1966 Oldsmobile Toronado: Just another shiny thing from General Motors

January 19, 2024 Steve 20

(EXPANDED FROM 6/18/2021) In selecting the 1966 Oldmobile Toronado as its Car of the Year, Motor Trend (2005) took out its pom-poms and gushed that “never in the 14-year history of this award has the […]

Posts pagination

« 1 2 3 4 … 6 »
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • 1976ish Toyota Corolla
    Data on imports sheds light on their dramatic gains from 1964-80
    September 18, 2026 5
  • 1974 Chrysler New Yorker
    1974 Chrysler New Yorker was a tragedy that played out on four levels
    September 16, 2026 16
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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